Pioneering Digital Art’s Future with Alex Simorrè at Load Gallery

Discover the gallery in Barcelona merging physical and digital art, offering a platform for new media.

Amelia Johannsen
8 min readSep 22, 2024
Alex Simorrè, Founder of Load Gallery in Barcelona

In this edition of Meet the Makers, I had the pleasure of chatting with Alex Simorrè, the visionary founder of Load Gallery in Barcelona. Load Gallery is not your typical art space — it’s a hybrid gallery that fuses the physical and digital worlds, offering a unique platform for artists to push the boundaries of new media art. Alex’s background in sound, light, and LED systems plays a central role in the gallery’s design, creating an immersive experience that brings digital art to life in ways that most galleries can’t.

I talk to Alex about what inspired him to start the gallery, how technology can redefine the way we experience art, and the unique challenges of merging the tech world with the traditional art scene. Whether you’re an artist, a collector, or simply curious about the future of digital art, this conversation will leave you rethinking the possibilities of creativity in a world where screens and physical spaces collide.

What inspired you to start Load Gallery? Was there a particular moment when you knew this concept had to come to life?

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Amelia Johannsen

Artist. Writer. Mother. Adventurer. Portlander in Barcelona. https://www.ameliajohannsen.com/. Founder of https://frikifish.com/ creative magazine.